Spanish fashion brand Custo Barcelona will open in May its first pop-up store in collaboration with Stierblut in Munich and said it will open 10 additional stores before the end of the year. The stores will be opened for 30 days and offer the complete fashion world of Custo Barcelona. The store concept was developed by Custo in partnership with the German distributor CP Fashion. “Our retailers have very good experiences with Custo Barcelona. With the pop-up-stores we will give more brand awareness to the customers,” said CP Fashion’s Reinhart Oberstein. Each pop-up-store will have an individual visual merchandising concept including POS material, window decoration, exclusive small events and a communication strategy via Twitter and Facebook.