Premium contemporary brand Crossley, best known for its inventive silhouettes and fabrications, has teamed up with Florentine retailer Gerard Loft to produce C_Denim, made from Japanese ring-spun denim and a proprietary new blend of cotton and cashmere. Targeting fans of the Italian brand and denim connoisseurs, the truly exclusive denim, expected to retail for approximately €400-500, will be produced as part of a limited edition run of 100, available in four washes and for pre-ordering at Pitti Uomo next week for a September 2009 delivery.