COS, H&M’s minimalist higher end fashion concept, is continuing its global expansion.
Last month, the brand launched its first own street stores in both the South Korean and US market by simultaneously opening a 510 sqm shop in Seoul’s newly opened Jamsil Lotte World Mall and a 530 sqm store in the city of Los Angeles on October 30.

The Los Angeles store is located at North Beverly Drive, parallel to the renowned shopping street Rodeo Drive, and offers the brand’s womens-, mens- and kidswear on two floors. Very highly anticipated, COS will also have another outpost in New York (129 Spring Street), which is said to open December 5. The Swedish brand first tapped the US market this year by running pop-up stores at Opening Ceremony in New York and Los Angeles in April and opening their local online store in summer.

COS now has 106 stores in 21 countries in Europe, Asia and the Middle East and currently retails online to 19 markets.

Inside of COS' L.A. store on North Beverly Drive
Inside of COS' L.A. store on North Beverly Drive