Corneliani, the revered Mantua-based men’s luxury brand, will be the next guest brand at the 77th edition of Pitti Uomo, the Florentine men’s show, Jan. 12-15, 2010. Scheduled to take over the Stazione Leopolda for Pitti week, the brand will also pay tribute to the “manufacturing and fashion design traditions that define the greatness of 'Made In Italy' around the world,” according to Raffaello Napoleone, CEO of Pitti Immagine. ANDAM winner Giles Deacon, who recently made his debut on the Paris catwalk last month, meanwhile, has been selected as next season’s guest designer for the fifth instalment of Pitti W_Woman Precollection, running concurrently with Pitti Uomo. Previous Pitti W guests have included Diane von Furstenburg, Giambattista Valli and Proenza Schouler.

—Tim Yap