After having opened its first two concept stores in Boston and New York lately, it was just a matter of time for US lifestyle brand Converse coming to the German capital Berlin. During Bread & butter Berlin, Converse opened its doors under the motto “I Star Chevron Berlin“ on Münzstrasse Jan. 20. On 100sqm, the store offers footwear, apparel, accessories and totes.

The brand stays true to its ‘global concept’ and next to its usual product groups, like Chuck Taylor, Star Chevron und One Star, also presents the premium lines Jack Purcell, John Varvatos, as well as special collaborations. A new range of mens- and womenswear, inspired by the historic roots of the lifestyle label and its American heritage, will serve as a unique ‘head to toe’ retail experience.

Responsible for the special store design, which is a reminiscence of the brand’s own American values, is design team Checkland of Kindleysides/UK.