Berlin-based fashion trade show Bread&Butter is adding 25,000 sq. meters to make room for an additional 200 exhibitors.

The fair’s organizer, Karl-Heinz Müller, and his team have already rented a building from Pirelli to expand their show. The newly leased building is next to the present Bread&Butter area in the former Siemens Kabelwerk.

With the addition of this space, the next edition of Bread&Butter, which is scheduled to run January 16-18, 2004, will offer nearly 50,000 sq. meters of space and 500 exhibitors.

Müller wants a higher level of brands to be among the new exhibitors. He says they could be new menswear and womenswear labels or even designer labels. “So far we concentrated on urbanwear. But that is not sufficient for retailers’ need anymore,” he says. “Others segments are becoming stronger.”

Müller did not name any specific labels he’s looking to add to the show, though. However, he did say that some brands might not be seen at Bread&Butter anymore: “We won’t let brands participate that do not fit in this community,” he noted.

In addition to the fair, Müller plans to organize fashion shows. He also wants to create small showrooms for those companies that only work “by appointment”.