Following the close of Colombiamoda (colombiamoda.com) last week, its producer Inexmoda has reported another stellar year with a rise in buyer attendance and a resultant increase in the amount of business achieved.

Based in Medellin, Colombia, the event attracted a total of 1,593 international buyers which almost doubles last years figures, when they saw 724 attend. In addition, Colombiamoda 2007 also welcomed 6,679 national buyers. During the three days of the tradeshow business deals were closed for over US$23 million, and it is expected that over the course of this year this amount will increase to US$72 million.

The event also proved successful on a pr level for Medellin, and received an award from the Colombian government for services to commerce. The city's mayor, Sergio Fajordo said, "we are the leaders in textile and apparel, and we want to be the innovators. Medellin is the face of the country to the world in all to do with the industry."

Accordingly, Colombiamoda is South America’s premier platform for the areas textile manufacturers and a target destination for producers and designers the world over, with an increasingly higher-end customer base – guys from Paul Smith and Burberry were spotted on the floor scouting for fabrications because, they said, the quality and cost of products there is superior to that found elsewhere.

This year the 60 thousand square meters of exhibition space was divided into 12 areas, including: Jeanswear, Beachwear, New Generation, Formal-Casual, Intimate, Fashion Forum and Baby.

The tradeshow is run concurrently with daily catwalk shows throughout the week showcasing South America’s biggest talents. Designers included Beatrice Camacho (pictured above, 4th from left, backstage after the show) Francessca Miranda and Isabel Henao, while the guest star was Venezuelan Carolina Herrera, who closed the event with a show on the Thursday evening.

Trends on site remained distinctly South American in flavor: the color palette was bright with a profusion of pink, yellow, blue, purple and green, particularly in casual and streetwear categories. Epitomizing this was Gef, whose collection stuck by the mantra of “love not war” with a street-cum-hippy feel and heavy use of the CND symbol.

At the other end of the spectrum, designers such as Camacho, Miranda and Fabricato Tejicondor were working for a more mature demographic and tended towards neutrals and muted pastels. Light browns, creams, soft pinks and blues were the order of the day, combined with chiffons, linens and light wovens in a clean silhouette, which made for a sophisticated aesthetic.