Colin’s has completed restructuring its business in Europe. The last step of the process, which began end of 2008, was the change in its name from Colin’s GmbH to Eroglu Europe GmbH. Additional changes included relocating the European division of the Turkish denim brand from Düsseldorf to Ketsch last year, while a new COO, Kemal Yigit, was appointed, along with a new sales team. The aim behind the restructuring is to offer even better service, the idea behind the name change is to make the connection to the company’s Turkish parent Eroglu-Holding, based in Istanbul, more transparent. Yigit says: “We are convinced that we are creating the best chances for a successful development within the European markets with this last step.”

—Melanie Gropler