The Dutch menswear brand Cold Method is going global. “We are concentrating on becoming a global brand,” said owner/creative director Alex Jansen at Bread & butter recently.

Cold Method in fact already sells to 800 POS in 14 countries and is hot in countries such as Italy where it is selling at La Rinascente and Coin. “With Patrick Nebiolo and Yellowstone Ventures we have very good partners there,” explains Jansen.

And as recently as last month the company set up a headquarters in New York City and plans to enter Canada next spring via a distribution partnership with Throat Threads.

This August, Cold Method’s first European department store shop-in-shops will open at Selfridges & Co. in London and Printemps in Paris. A 20-year partnership with Retail China also suggests forthcoming major expansion in the Chinese and Southeast Asian markets. Retail China plans to open and operate 53 stores and shop-in-shops in China, Hong Kong, Macau and Singapore by the end of 2011.

The secret to Cold Method’s success? “Cold Method’s men’s program of ‘Nine Aesthetics’ provides a retail concept that enables the fashionistas to easily mix and match their look throughout the line,” says Jansen.

Cold Method offers ten deliveries and a NOS collection with basic styles.