Label to watch
“People want something familiar but want to also put their own spin on things,” says Mark Smith. Nike's VP of Innovation Special Projects and his team want to bring more product personalization into retail stores–but customizing choices need limits, too...
Retailer to watch
Multibrand womenswear store Hengelo – founded in 2011 and based in Surrey, UK – targets customers of all ages. Here, co-owner Kate Payne gives us a glimpse into how to make indie retail in a small town work.