CHIC (China International  Fashion Fair) and CHIC Young Blood will both take place from 18-20 March, 2015, on the new fair grounds of the ‘National Exhibition and Convention Center’ (NECC) in Shanghai. CHIC plays a key role for international brands, who want to expand into the Chinese market.

This year’s CHIC hosted 1.086 exhibitors, 97.500 trade visitors from 20 nations on a fair ground of 100.000 sqm. The new futuristic location offers 400.000 sqm, located in direct proximity to the city airport Hongqiao and contains a subway station which is situated in the middle of the fair grounds.

CHIC Young Blood focuses on the younger group of customers providing products ranging from street- over urban- to denim wear.