Following the London opening, August 15th, more Cheap Monday Concession Stores will be opened in Selfridges, UK. First opening will be a 40 sqm space in Manchester, with a planned date of October 6th. A few weeks after, the Birmingham store will open up its doors for business with a retail space of approximately 70 sqm that is located on the men's floor.

Cheap Monday store interior
Cheap Monday store interior
Shop in shops and concession stores are an important part of Cheap Mondays globalbrand building. Cheap Monday COO Håkan Ström explains: “It offers the opportunity to present the brand in our own environment, together with strategically important partners. We are especially pleased to continue this process with Selfridges.”

Both stores will carry the Cheap Monday menswear collection, men's and unisex models of the jeans and accessories. The store concept is designed by Swedish architects Uglycute, who also designed the Cheap Monday Store in Selfridges London, the Cheap Monday Store in Copenhagen and Cheap Mondays Headquarters in Stockholm.

Cheap Monday is available in 38 markets through approximately 1800 stores. The brand has Cheap Monday Stores in London (Selfridges) and Copenhagen, and shop in shops in a number of markets.