Cheap Monday’s denim team has embarked on a tour selling a limited range of jeans. Each pair is one of a kind and has been customized using a wide range of treatments including sandpapering, punching, studding and patching.

Kicking off in Stockholm, the tour is now on its way to Copenhagen where customers can pick up the “tour product” at the local Weekday store at the same price as the brand’s regular models. Fifty pairs of jeans will be offered at each destination, but as yet, “no one knows where and when the tour will end.”

—Emma Holmqvist