International retail chain C&A has collaborated with Sao Paolo based fabrics producer Vicunha for a spring/summer denim capsule collection. ‘C&A by Vicunha Textil’ will be exclusively available in Brazilian C&A branches from the end of March.

“This collaboration offers a great opportunity to offer price-conscious premium quality jeans to fashion interested consumers” says Renata Guarniero, marketing manager of Vicunha Textil.

Denim jacket from the collection
Denim jacket from the collection
The collection is dominated by color shades in blue, black and grey. Next to superstretch and authentic denims, the line also offers denim shorts, jackets and shirts as well as some (viscose) t-shirts. Altogether, the collection encompasses 35 styles for women and 10 styles for men.
They were developed by the design team of C&A together with Vicunha’s laundry specialists, who put a strong focus on water saving washing techniques and created acid washed or ‘skybleached’ pieces, denims with different vintage treatments and patchwork applications.