The California Market Center and California Fashion Association are teaming up to host “Fashion’s Adult Content: Retail Marketing to our Most Influential Shoppers...Women Over 40.” The insightful, hour-long seminar on Market Tuesday, Nov. 3, from 12-1 pm will bring together a who’s who in retail to discuss motivations regarding purchasing decisions, the importance of “fit,” strategic planning, and marketing identity for the influential demographic. Guest speakers will include Barbara Lesser, designer; Janine Blain, VP The Doneger Group; Lynne Sperling, Partner, Sperling Hileman & Associates; and Raj Sareen, VP Tukatech.

—Tim Yap