The Authentic Brands Group, LLC (ABG) has acquired a 51% stake in American footwear and accessories brand Frye from the Global Brands Group.
This is the first time that ABG and Global Brands co-own a brand. The two have a long history of collaborating on the development of categories and retail strategies for AGB-owned brands including Juicy Couture or Spyder.
Frye was founded back in 1863. Its men’s/women’s and kids’ boots, shoes and bags are today available in specialty and department stores including Nordstrom or Bloomingdales and the brand’s own 13 retail locations across the US.
Together, ABG and Global Brands want to grow that retail presence through new stand-alone and shop-in-shop locations plus extend Frye’s product offer into new categories including apparel, footwear, belts, bags and other accessories, as well as underwear and soft home goods.
Three new Frye stores are slated to open in the U.S. this July. Global Brands will continue to operate and manage Frye’s existing retail and wholesale businesses.