Scandinavian underwear label Bread & Boxers has released their first collection to the German market. The line will be available at select retailers in Germany starting next week and can also be found in Sweden, Norway, Denmark, Finland, Belgium, the Netherlands, the US, Canada and Korea.
In an attempt to shake up traditional retail operations, the label makes their collection available at a selection of hotel mini-bars. The idea was born out of necessity in 2008, when the brand’s two founders lost their luggage en route to a holiday in the USA, leaving them without a change of fresh undergarments.
The new collection, which puts an emphasis on simplicity in its absence of prints, consists of three different t-shirts, a tank top, boxer shorts, hipsters, socks and tights. The garments will be presented today over a breakfast for select guests at the Munich Louis Hotel, room 604 on Viktualienmarkt 6.