After the recent months led by president Matteo Marzotto and CEO Marco Casoni, Dondup has redesigned its business model and strategic vision with particular focus on style, distribution and communication. They established two company showrooms – in Milan and Rome – in order to manage the Italian market more thoroughly. Internationally they set up ad hoc distribution solutions for each single market.
On the stylistic front Dondup will establish a close collaboration between the internal Creative Studio and internationally renowned talented “contributors”.
For the womenswear collection, starting with the next resort 2018, Dondup will involve talented creative duo Mirko Fontana and Diego Marquez, creative minds behind the Au Jour Le Jour brand, while maintaining continuity in the menswear collection with Ivan Tafuro.
For the denim collection, a key part in the DNA of the fashion house, Adriano Goldschmied will start collaborating starting from f/w 2018.
“Dondup is a fashion house with enormous potential that we now want to see expressed internationally. Reformulating the business model has been the first step in providing consistency to the project and its development on the foreign markets, starting with the Asian ones. The new organisation is now moving onto the second phase which will also involve the creative aspect,” explained Dondup CEO, Marco Casoni.
“We’re very proud to be able to tell Dondup’s story and reveal its new creative formula by involving some very talented names. Mirko Fontana and Diego Marquez come to the Dondup womenswear section bringing sensitivity and the right determination to meet the international challenge. Adriano Goldschmied is an undisputed icon of the denim culture who shares our instinct for research and innovation. These figures, together with the design skills of the Dondup Creative Studio, have the prominence to encourage a consistent, modern evolution for an increasingly global market,” continued Dondup president, Matteo Marzotto.
“Designing womenswear at Dondup, a brand that we know well and have followed for some time, is a great opportunity and we feel honoured to be able to get involved in this story of excellence,” commented Mirko Fontana and Diego Marquez.
“I have a special bond with Dondup,” commented Goldschmied. “During the 1990s, also together with the Fossombrone company that created Dondup, I contributed to the creation of the luxury denim culture that is now one of the pillars of contemporary fashion. Dondup has always demonstrated a strong sensitivity towards innovation and design in the fabrics and the washes, elements that have always been a passion of mine and a principal objective of my career. I’m very honoured to collaborate on this project that is very close to my heart. With enthusiasm and the knowledge that I’m working with a team of great energy and experience, we’ll achieve great results and will write a new chapter in the denim culture,” Adriano Goldschmied affirms.