British footwear label Boxfresh has announced the takeover of the brand’s distribution in Germany, Austria and Switzerland (D-A-CH region) with immediate effect. This way, Boxfresh ends its partnership with Brand Connection GmbH, distributor of the label in these markets since 2008.

Recent moves such as the hiring of Achim Leidel as new sales director of the region only three months ago could suggest that the brand has already decided to be at the helm of its own positioning and distribution across these territories. "With this step, an even more consistent and more targeted support for our customers has become possible," said Leidel.

The two new members of Boxfresh’s own distribution team are Thomas Katheininger –responsible of the German Baden-Württemberg federal state and Switzerland- and Liborio Cappello, who will take care of the Nordrhein-Westfalen, Hessen, Saarland and Baden-Württemberg (Nord) federal states.

Liborio Capello
Liborio Capello
 
Thomas Katheininger
Thomas Katheininger