Boxfresh announces the appointment of Achim Leidel as DACH Sales Director. This appointment follows the company's recent focus on investment in its footwear range and should be a strategic step to push its presence in the German-speaking markets.

Achim Leidel joins Boxfresh today. Previously he led sales for the CROCS, Nike and Scholl Footwear businesses in the DACH region.

The Boxfresh SS 16 collection will be presented at SEEK Berlin. The brand is part of the Pantland portfolio.