With the opening of Denim City, in Amsterdam, for the Amsterdam Denim Days 2015, denim manufacturer Bossa has inaugurated its own “The birth of denim” photo exhibition.

The exhibit presented groups of photographs of Bossa's productive machinery and workers testifying the company’s 65-year-long expertise in transforming cotton fibers into denim fabrics.

The pictures exhibited were shot by Marco Zanta, a renowned Italian photographer, who specializes in photographing architecture and industrial spaces. Zanta's works were exhibited in important international art galleries and museums, and widely prized. “Spaces, machines and signs are the starting points of an intimate and intense work in which the description oscillates between documentation and abstraction, reality and metaphor,” explains Zanta while commenting on his photographs.

“Denim is our passion and we wanted to display the story behind this fabric,” commented Meryem Unal, marketing manager, Bossa Denim. “Denim is not an ordinary fabric; you need to have state of art technology and passionate workforce to produce premium denim fabric in a sustainable manner. Respecting human beings, environment and society while producing, is the way we follow.” Unal continues: “We were excited to welcome our guests. Our doors are open to any denim lover who wants to discover the world of denim and who is ready to dye their hands in indigo.”

Quality control, from the exhibition “The Birth of Denim” (photo: Marco Zanta)
Quality control, from the exhibition “The Birth of Denim” (photo: Marco Zanta)