Denim Brand Blue Fire bets on men. The brand that belongs to Sejour Moden GmbH will debut a menswear line. The new line contains three cuts and 10 fits. Made out of a combination of Lycra, polyester and cotton, the fabric does not wear out, nor deform during or after wearing.

In addition, a Knit Denim has been added, featuring trousers made of knitted fabric that look like denim, but feel like a soft and comfortable sweatpants. The colors range from gray to black and blue. Innovation in the washings create gray denim, which is colored in black and brown. The collection is rounded off by a denim shirt and a denim jacket in cool black/gray washes. The retail prices range from 79 € up to 119 €

The new line will be presented at Premium Exhibition Berlin.