For summer 2015, denim brand Blue Fire Co. launches the high-stretch denim line 'Superform'. The new line includes 5 styles in 6 different colors, treatments and finishes and will become an essential part of the main collection. The color range contains styles like black rinsed, black waxed, black & bleach, night blue destroyed, night blue used and atlantic used. New impulses are covered zippers, biker details, and hand colored and bleached models.

For the new concept Blue Fire Co. collaborates with the denim manufacturing company Isko and its patented 4-dimensional stretch technology. Superform is registered as trademark and is traded under the head company Blue Fire Co.

The sizes range from 26 – 32 inches and wholesale price are between 37 and 47 Euro. Blue Fire Co. offers an order period from July – September 2014 and three delivery dates, in December 2014, January 2015 and February 2015.

'Carly black rinsed' model
'Carly black rinsed' model