Blauer USA has just debuted in the UK with an event hosted by the Cruise Mainline store in Glasgow. This store is recognized as one of UK’s leading independent luxury retailers. The first store was opened in 1981 in Edinburgh and later expanded throughout the country selling a selection of most influential global men’s and women’s brands.

On 2nd October 2014, Cruise celebrated the launch of the Blauer USA f/w 2014 collection with an event aimed at their clients and participated by one of the brand’s creative directors – Paul Harvey – and the brand’s testimonial – the model Jimmy Q.

Jimmy Q, model, skater, tattoo maker, author of short movies and many other initiatives has become one of most appreciated male models in the fashion world. Jimmy best represents the brand’s spirit which is a contemporary and original though totally American at heart.

On this occasion, inside of the store they presented the iconic images of the f/w 2014 campaign of the brand featuring Jimmy Q, and sold them within an auction held on that same evening.
The event was also enlivened by Tim Burgess, DJ and front-man of the group The Charlatans, who offered a US inspired DJ set that went through the brand’s US origins.

Blauer is now sold in the Cruise stores of Glasgow and Leicester and through the Cruise’s e-commerce page plus other UK stores such as Van Mildert in Newcastle, in the Choice stores and in the malls Bluewater, Lakeside and Westfield West in London.