Within the recent edition of Eicma, Milan motobiking specialized trade show, Blauer USA, leading brand in fashion-minded sportswear and motobike technical apparel, hosted an event in its Milan store in piazza XXV Aprile 1, disclosing some novelties.

While disclosing as an anteprima the new four-wheel scooter Quadro4, Giuseppe D'Amore, responsible for the brand’s most specialized motobike apparel line Blauer Hi.Tech, revealed some new projects of the brand.

Blauer High. Tech jackets at the brand's store in Milan
Blauer High. Tech jackets at the brand's store in Milan
Key item of the collection is the Easy Winter jacket carrying non-removable protections on shoulders and removable ones on elbows. This jacket is ultra-light, windproof and supersoft. It is made in Pertex Microlight material and is designed according to a tighter and closer body fit than usual technical motorider jackets. “Our aim is to offer items that can make you look cool from the morning when you go to work until late if you want to stay out heading directly for a drink,” explains D'Amore.  “And even if you are riding a scooter you shall not feel ashamed to show your jacket because our products are designed to always make you feel and look ok.”

They also launched “FGF Industry - Not Only Helmets”, a new series of sophisticated made in Italy T-shirts and sweatshirts carrying special design prints. Also debuting were two new helmet models and a line of new technical gloves in colored leather. These products will be sold in both specialized motobiking stores (about 650 all over Europe) and through a selection of fashion stores – initially about 25 in Italy before launching in other stores throughout Europe.