Starting from the 1st of July, Birkenstock Group divides its EMEA region into two parts, which will also be placed under new management. For this purpose, the global sales team will be increased. Klaus Baumann will assume responsibility for Europe, Michael Schmitz is in charge of the Middle East and Africa. Both will report directly to chief sales officer Dieter Klingenberg.
Michael Schmitz
Michael Schmitz

Baumann previously worked for Spanish shoe label Camper, in his last function he was general manager for Germany, Austria and Switzerland as well as Poland. Schmitz joins from Nike Germany. As commercial director of Converse, he was responsible for the core markets Austria, Germany and Switzerland. He previously worked for Collective Brands Performance + Lifestyle Group and shoe label New Balance.