Chiara Ferragni is the new face of Amazon Fashion. Starting spring summer 2016 season the founder of and digital fashion icon, Ferragni will ber featured in Amazon’s advertising and social media campaign for fashion across Europe. Additional, the items worn by Chiara in the campaign will be available through Amazon.

“Chiara is a smart business woman with a strong sense of personal style and is a great advocate for our ‘Don’t look like me, look like you’ campaign” said Juliet Warkentin, Director of Brand & Creative, Amazon Fashion Europe. “I’m delighted to be working with Amazon Fashion” said Chiara. “Thanks to online retailers like Amazon, fashion is more accessible than ever, which is really exciting as fashion inspires a lot of people. Nowadays you don't need to live in a fashion capital of the world, have lots of money, or to be able to shop during certain hours. With online retail, it’s possible to browse and shop for fashion anytime of the day, from pretty much anywhere."

With the appointment of Chiara Ferragni Amazon increases once again investment into its fashion segment - as the company confirms one of it’s fastest growing categories and during recent years large numbers of brands have partnered to sell their items there.