Last week, Danish Bestseller Group has launched a joint online shop for all of its brands. At, all Bestseller brands (including Only, Vero Moda, Jack & Jones, Selected, J. Lindeberg, Object etc.) can be shopped on the same site with one joint check-out, making more than 25,000 styles available to the customer.

Besteller’s e-commerce director Jens Christian Buhl:  “The new webshop will complement the brand webshops but ultimately also bring a whole new shopping experience as the full assortment from all our brands can now be sorted across both brands and categories in one shop. Our stores have always been considered our main marketing channels, so it is only natural that our company’s home on the internet should be a Bestseller store.”

Bestseller is also a stakeholder of various external online enterprises, holding considerable shares in the online discount retailer M and M Direct, as well as fashion online stores StylePit, Zalando and Asos.