Fashion label United Colors of Benetton has developed a creative campaign called #IBelong to support the United Nations High Commissioner for Refugees (UNHCR) fight against statelessness and reach its goal of 10 million supporters in ten years. Through the strong visuals, where individuals from different ethnic groups appear huddled inside a terrestrial globe’s structure, the campaign aims to galvanize the public to sign an online open letter to end statelessness. A dynamic interactive map will document the online support for the #IBelong campaign.

António Guterres, high commissioner for Refugees: “With the United Colors of Benetton’s excellent support, I hope this campaign will reach millions and gain much-needed public support to end statelessness.”

The brand has collaborated with other non-profit organizations in the past, such as UN Department of Public Information (UNDPI) and UN Women. In addition, the Benetton Group, company that owns the United Colors of Benetton brand, runs the UNHATE Foundation, which combats discrimination and promotes youth and art to encourage a culture of non-hatred.