Urban lifestyle-brand Bench has selected Munich for its second headquarter next to the corporate headquarters in Manchester, England. The new 3,000 sqm company campus “Neue Balan” at Balanstraße 73 will be inaugurated in March 2015. The new site holds a 600 square meter showroom and will house 50 employees. Marketing, communication, e-commerce and licenses, as well as the administration of the global business with wholesale customers will be located in the Munich headquarters.

CEO of Bench: Bruno Sälzer
CEO of Bench: Bruno Sälzer
The decision to show a stronger presence in Munich is based on the relevance of the German market for Bench, which contributes to around half of the brand’s turnovers. This new location substitutes the current, essentially smaller establishment of Bench in Munich’s Euro Industriepark.

Bruno Sälzer, chairman and CEO of Bench: “We searched for a young and innovative environment for Bench in Munich and found it. The combination Manchester/Munich is definitely a creative one.”

Bench is currently represented in 32 countries in Europe and North America. The company has 400 employees and recently made an annual turnover of 100 million euro, with an additional turnover from licensees amounting 50 million euro.