Drones have been used in various fields in the past, but covering up nearly-naked dancers is probably the most creative one.


On December 13th,,Japanese clothing retailer BUYMA (Buying Market) launched a unique minute-and-a-half long ad campaign that aired on Japanese television only once that day. Two naked ballet dancers twirl across a stage while carefully programmed “Kind Drones” censor with a paper what would never have made the cut for Japanese television.

This innovative ad campaign was produced by Dentsu and creative director Takashi Sakuma in order to show the company's advanced system engineering that connects its customers with an almost „unlimited global library of items and trends, curated and sold by real people“.