As announced during a press conference on Feb. 18, the National Chamber of Italian Fashion (CNMI) and Milan’s Council of Cultural Affairs want to make the city a cultural and fashionable attraction during Milan Fashion Week (Feb. 25-Mar. 4). In addition to 92 catwalk shows of 83 brands, 97 presentations of 73 brands, and 75 presentations by appointment in Milan’s showrooms across town will be a rich program of events running concurrently. For example, from 8.30-10.30 pm Milan’s “Quadrilatero,” comprising via Montenapoleone, via Sant’Andrea, via Gesù, via Borgospesso and via Spiga, will play host to an automobile show, various art exhibitions, music and theater performances after the shows. “Last but not least, we are still working on the plan to finally build a fashion museum,” said Councillor Massimiliano Finazzer Flory. When and where this project will be finalized is still to be defined. Despite all the positive news, CNMI President Mario Boselli expressed his displeasure about the organization of this coming Fashion Week. “We did sacrifice a lot to do Fashion Week from Wednesday to Wednesday, and not, as in the years before, from Saturday to Saturday,” he said. “We tried to do everything to obtain a Fashion Week of eight days, but the result was a disaster. Now we have four or five days of delirium, where all the designers show. But we can only propose to the fashion houses, and they decide.”

—Barbara Stockinger-Torelli