New York City-based People's Revolution has been hired by the British Fashion Council to promote London Fashion Week and British designers in the United States.

Caroline Rush, joint chief executive of the British Fashion Council, said: “The appointment of People's Revolution aims to increase awareness and exposure of British designers amongst US media and buyers with the goal of supporting the growth of designer businesses and increasing the attendance of these audiences at London Fashion Week.”

People's Revolution, a full-service brand strategy, marketing and public relations firm with offices in New York, Los Angeles and Paris, boasts clients such as Jeremy Scott, Agent Provocateur, Christie's Auction House, Ben & Jerry's, Henry Holland, Bernard Wilhelm and Longchamp.

The firm is expected to play an integral role in London's Fashion Week's 25th anniversary celebrations. Said agency founder Kelly Cutrone: “People's Revolution celebrates and embraces authenticity and communication. London is a city that turns out originals with an attitude.

London Fashion Week at Somerset House runs from Sept. 18-22, 2009.

—TY