May has seen the opening of two new Brioni boutiques in New Delhi and Kuala Lumpur. The Delhi store, in the Oberio Hotel is designed to meet growing demand in the Indian market and offers RTW as well as custom tailoring services. The opening follows one in Mumbai last March and cements the brand’s connection with Indian culture, which has inspired elements of the Brioni ( collection such as the Nehru jacket and the “Maharaja” line since the 1960s.

“Along what we call the New Silk Route we have decided to open in India before China because we consider Indian consumers more mature and ready for the luxury Brioni offers in terms of top-quality tailoring,” said Andrea Perrone, Brioni co-CEO, in his report to the Hindustan Times Luxury Conference in Delhi.

The day after the Indian opening – in keeping with its expansion plans in Asia - Brioni opened a boutique in Kuala Lumpur in the small, high-end Suria KLCC Mall located in the “Golden Triangle”, the heart of Malaysian luxury shopping. The space was designed by a team of interior designers who worked with the Brioni concept, incorporating the skilful use of wood, bronze and leather.

The New Delhi and Kuala Lumpur openings follow the recent ones in St. Petersburg, Kiev and Ekaterinburg in Russia, Dubai (UAE), Baku (Azerbaijan), Almaty (Kazakhstan) and Mumbai, India.

The next stop is China: over the coming months openings will take place in Hong Kong, Beijing and Macao, as well as Jakarta (Indonesia).

Photo: the New Delhi store interior.