Established in Los Angeles in the late 1960s by two Swiss brothers with a passion for tennis, K-Swiss has worked hard to maintain its cool Californian heritage. The sportswear brand, which is now based in Westlake Village California, has been busy lately increasing its collaborations with other innovative companies such as the Japanese sneaker retailer Atmos, exclusive bicycle brand Kinfolk and streetwear pioneers UNDFTD. The latest collaboration comes courtesy of Supreme’s creative director Brendon Babenzien who has come on board to design a new line named Brendon Babenzien for K-Swiss California Tennis Co.
K-Swiss "California Tennis Co." collection
K-Swiss "California Tennis Co." collection

Inspired by the iconic and slightly naughty 70s photograph “Tennis Girl” by Martin Elliott, the collection consists of graphic tees, windbreakers, hats, sweatshirts and polo shirts. The apparel, which has a 70s vintage look with a modern fit, is, for now, only available in Japan.

Exclusive to the new K-Swiss Harajuku flagship and selected Beams stores in Japan, as well as the Beams online store, the collection is sure to go down well with Supreme’s Japanese following and with the K-Swiss crew and others into high-end streetwear with suitably high-end prices. Windbreakers come in at a hefty $250 and sweatshirts at $230 while polos are priced at $165, tees at $80 and caps at $75.

K-Swiss fans in Europe and the U.S. need not fret as the second part of the collaborative venture has been scheduled to launch in spring and will have limited distribution in both areas.