King Size was the motto of the most recent Bread & Butter show (breadandbutter.com), which ran this past week, 16 – 18 January in Barcelona. Adhering to the adage of bigger is better, the edition launched new areas and new hall concepts with the aim of attracting new attendees. In total over 99.500 trade visitors showed up to the fair, about 20 % more people than last January and 9 % more than last July (about 91.000 guests). The number of exhibitors however saw little change, with 945 exhibitors showing their collections for winter 2008/2009 compared to 1000 brands last summer, with new brands to join the floor including Cleptomanicx, Element, Clae Shoes, Svensson Jeans and UCLA.

One of the new areas, the Sportswear Hall, hosted around 29 brands such as Napapijri, North Sails, Peak Performance, Helly Hansen and Falke, over 4.000 square meters. In addition, over at the Mies van der Rohe Pavillion - which was originally built for the Great Exhibition - Pepe Jeans London showed its new Andy Warhol Collection, while the Palau Nacional - Catalonia's national art museum - hosted the Opening Reception and the shows of Phillip Plein and Custo Barcelona.

The Source, the name of the show’s new area for showcasing textile, yarn, accessories and finishing companies did not take place this January (as announced earlier it should debut neat the summer edition in July), but instead B&B’s organizer Karl-Heinz Müller prepared the hall to give an impression of the new space with light installations and examples of different stands.

In answer to speculations made about the show moving to pastures new, Müller announced that he wants to strengthen Barcelona as the Bread & Butter location, saying: “We don’t want to make changes by moving to another location, but are working on our structure and profile.”

- By Melanie Gropler |