Berlin is ready to rock.

From January 16 to January 18 a larger, better Bread & Butter , called Bread and Butter "Next Move", will take place. With the expansion, Bread & Butter will consolidate its position as one of the leading fashion events in Europe.

Although the show’s concept has been expanded extensively, its producers say they the quality level has been kept high.

For the first time, Bread & Butter will stage fashion shows on all three days of the fair. G-Star, for example, will show its a/w 2004/05 collection there, and other brands will present shows as well.

The fashion show slated for Friday, January 16 is sure to be a big draw. Featuring works of the best B&B designers and brands, the show will take place after the fair closes for the day in a 2,500 sq. meter entrance hall with ceilings that are 22 meters high. Approximately 1,500 people have been invited to attend this presentation.

The fair’s various segments — sports, men’s, women’s and casualwear — will be exhibited in the historical Pirelli Kabelwerk building. "Pre-built suites" and "showrooms" in the "Superior Area" will provide the framework for the presentation of high-end brands and designer labels. Brands showing include Juicy Couture, Seven for all Mankind, Black Prince by Belstaff, Von Dutch, Sportmax Code, Michiko Koshino, RW Signature, Da-Nang and The Great China Wall, among many others.

Another designated area will allow the prominent presentation of young, upcoming designer collections such as Cash Copenhagen, Anna Fuchs, Yiip and Studio Schulz.

Three publications — the B&B Brand bible, the B&B catalog and the B&B look book — will be distributed to attendees. The bible will be issued before the show, the catalog given out during it, and look book sent out after the fair is over.

Bread & Butter’s final improvement is a not really fashion-related but it’s a welcome one nonetheless: Berlin’s gourmet restaurant Borchardt has been signed to provide the food.

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— Lisa Dartmann, Sportswear International News