After three smashingly successful days, the latest edition of Bread & Butter in Berlin came to an end on Sunday, January 18. The event was a sensational success and reaffirmed that the German capital is now a leading place to show jeans, streetwear, independent labels and young fashion in Europe.

The show saw an increase in visitors and international guests. In addition, segments such as upper casual, outerwear, high fashion and designer labels were added into the mix, and their inclusion only strengthened the show.

The fair was spread across 70,000 sq. meters and showcased apparel and footwear from 380 exhibitors. A total of 21,557 entrance tickets were issued. Owing to the high proportion of two- and three-day tickets, BBB recorded a total of 31,897 visitor entries over its three-day run.

Non-German visitors accounted for 42% of the fair’s attendees — 36% came from other parts of Europe while the remaining 6% came from other continents. High-profile foreigners at the show included buyers from stores such as Isetan (Tokyo), Colette (Paris), Jones (London) and Fred Segal (Los Angeles).

Most exhibitors reported a marked increase of visitors to their stands. In addition, most new exhibitors, especially high-end brands and designers, said that the show met or exceeded their expectations.

“We are delighted about BBB’s success,” said the show’s chief organizer, Karl-Heinz Müller. “The excellent atmosphere in Berlin goes to show that despite all the doom mongering, the industry is certainly not falling to pieces. Much to the contrary: there’s a definite upturn in the air.”

The next Bread & Butter will be held in Berlin on July 16-18, 2004. That show will be even bigger; it is set to cover 90,000 sq. meters.

-–– Lisa Dartmann, Sportswear News