Next Stockholm Fashion Week will see the debut of the streetwear trade show Boutique Fräsh ( The new show will take place during 1-2 February 2008 at Hotel Anglais in the city center of Sweden’s capital, and coincide with the exhibition for new designers Rookies & Players (, both events uniting to fill this new venue with fashion, design, music and art.

Boutique Fräsh is designed to attract Swedish and Scandinavian buyers and is arranged by Boutique Sportif in collaboration with Fräshness. Brands currently confirmed to exhibit include: Analog, Burton, Crooks & Castles, Dokument Förlag, Gravis, Reigning Champ, Rocky Skateboards, Sample NotforSale, Studio Zero, The Hundreds, WESC and Your Sweden Luxury.

Rookies will present their new concept which features even more elements of fashion and lifestyle to inspire visitors and exhibitors, and will showcase collaborations with both new and old participators.