Jeansmaker Mustang ( has been named as one of Germany’s 275 iconic “brands of the century.” The nearly 75-year-old company was honored with a double-page that shows the history of the brand from its humble beginnings to the present day in the new edition of a 600-page compendium called “German Standards: Brands of the Century” by renowned brand expert and publisher Dr. Florian Langenscheidt.

"Brands are like machetes, they scythe a path through the product jungle. In times when life becomes faster and faster, brands stand for tradition and consistency,” writes Langenscheidt in the book.