Bombay Rayon Fashion Ltd. has announced its acquisition of Jam Session Group's Guru brand and its related companies for a reported €26.5 million.

Bombay Rayon Fashion Ltd (BRFL) is quoted on the Bombay stock market exchange and has been operating in the textile market for over 20 years, with a worldwide presence and over 30,000 employees. The company reported a turnover of €200 million in 2007.

BRFL is expected to make changes to the brand design and communication strategy. Agrawal Prashant, managing director of BRFL Italia, and Hitesh Patel, CFO, have already begun the process of overhauling the brand to raise service standards and the range of profitable price-quality ratio products. Other plans include a global monobrand retail rollout featuring lifestyle products including kidswear.