Bluezone, the international denim showcase at Munichfabricstart – pre collections, is gearing itself up for its next event. From Sept. 1-3, 2009, 55 strong commercial brands from the denim weaving, washing and finishing sector as well as providers of full package services will convene with international trade buyers from the denim and sportswear sector on Zenithhalle to discuss the looks and market of tomorrow. In addition to revealing trends for the F/W 2010-11 season, the show will also offer various “hot” topics.

Nine new significant exhibitors will participate at Bluezone. These include Swift Denim from France, full-packaging/ready garment specialist Tismade (F) and Kassim Textiles from Pakistan. With firms like Asterias (TN), Beppetex (I), Bust a nut (D), Consulting Box Denim Services (I), Sapphire Finishing (PK) and Zet (D), Bluezone will cover the garments & finishing segment. The list of core denim participants remains unchanged, with renowned denim producers Hellenic Fabrics (GR), Orta Anadolu (TR), Italdenim (I), Kurabo Denim and Kuroki from Japan plus Raymond Uco Denim (IND).

Sebastian Klinder, Managing Director, stresses the event’s good health and importance for the market. “Not only have the number of exhibitors but also stand sizes remained constant,” he said. “Bluezone can be relied upon for its functionality and quality standards.” Which also suggests the segment at Munichfabricstart – pre collections is geared up as usual. At the same time, the segment is displaying the same crisis resistance and continuity as the concurrent main fair which is also fully booked again with some 760 exhibitors. The opportunity to source goods individually and swiftly from suppliers from Japan through Spain is more important than ever, says the organizer munichfabricstart exhibitions GmbH. Denim manufacturers note to their relief that business has been picking up again since February. Said Chandrakant Huddar, Deputy General Manager of Sales at Raymond Uco Denim: “Business is gradually growing again and we expect this development to continue in the coming months. Denim still sells better than all other ready-to-wear segments.”

—Maria Cristina Pavarini