The premium denim brand BLK DNM revealed its newest BLK DNM X Mariacarla Boscono collaboration. In addition to disclosing the new ad campaign portraying the Italian top model, they also launched the BLK DNM’s fist signature Perfume 11. In additiont hey created a t-shirt series depicting selected Mariacarla images, and posters to be given as gifts to VIPS and influencers.

While this series follows previous collaborations with some of the industry’s renowned names including Gisele Bündchen, Karen Elson and Frankie Rayder, this will be the first time BLK DNM will be hyping this collaboration with the launch of its fragrance.

The launch of the collaboration was showcased inside the brand’s Soho flagship store in New York at 237 Lafayette Street and will be on view in store until March 2016.