A new fashion axis connecting Bologna, Italy with Paris, France is underway. Mastermind of the new initiative is Massimiliano Bizzi, the founder and owner of the avant-garde White and White Homme (whiteshow.it) Milan-based trade-shows, pictured above. Bizzi recently announced the birth of new trade show initiatives so-called link.it and link.fr in collaboration with the Bologna Fiere and Paris Pret-à-Porter organizations.

This new trade-show project will present flash programs of high-end RTW fashion and accessories for men, women and kids. The first link.it event will occur in Bologna between 19 and 22 June 2008, taking place around the same time as Florence’s Pitti Uomo show. However the initiative does not aim to poach visitors from Pitti, but rather encourage people to make a detour visit to Bologna on their travels. The event will then also occur in Paris with link.fr so that in total it will happen four times a year – twice annually in Bologna and twice in Paris. Exact dates for the Paris event are not yet available.