Almost 12,000 visitors came to see the Premium fair that took place last weekend in Berlin. The event for designer and upper casual brands registered about double the amount of visitors that came in January and therefore was considered a great success, said Premium spokesperson Ralf Strotmeier.

All in all, 400 exhibitors presented their new collections.

This time Premium was divided into three sections in three different but close locations over a total of 6,000 sq. meters. The main event, Premium, which featured 220 established brands such as Fred Perry and Notify, again took place in an underground tunnel.

A huge tent was the home of Premium+, which featured more sophisticated brands. In this area, 120 names could be found, among them Antwerp designers such as Stephan Schneider and upper-casual brands like Three Dots or American Retro.

The third section, The Berliner Salon, was a forum for young designers from Germany to get in touch with established designers and buyers. Fifty new and established designers showed their clothes there.

Strotmeier said that Premium does not want to expand any further, but will rather work on the quality of the three segments.

In September Premium will start its two new concepts: Femme +, which will feature womenswear exclusively, and To Shoe for upscale footwear brands. About 100 to 140 exhibitors are expected are those shows.