With almost one week filled with fashion trade shows and events Berlin proved its position as a fashion city.

After a successful Barcelona edition held the week before, Bread & Butter opened its doors last Friday for the Berlin edition. As expected the German show was weaker than the Spanish one, but after three days (January 27-29) it still counted 30,500 visitors – 4,500 people more than were there in July. 44% of the guests came from abroad, mostly from Italy and the Benelux.

As in Spain, the denim hall got the main attendance with Friday being the strongest day. The premiere of the kids’ segment “veryKids” was well accepted among exhibitors and visitors. “KA128*****”, the renovated hall and segment for superior brands, attracted quite a few visitors as well, with a focus on premium denim brands. All in all, about 600 brands showed their collections; half of them had also showed in Barcelona.

The closing day of Bread & Butter was also the first day of the new installed Berlin Fashion Week. Adidas Originals kicked off the event with its autumn/winter 2005-06 fashion show.

The marketing platform of Berlin Fashion Week features, among others, the Premium fairs. With about 17,000 visitors (60% from abroad) and more than 600 brands, the Premium management announced this edition to be the most successful ever. The strongest day was Sunday; Monday and Tuesday were much quieter.

As for the Berlin summer dates, Bread & Butter again confirmed July 14-16 as the days it will be held. When the Premium shows will take place is not fully clear; no date was announced yet.

“We will show at the same time Bread & Butter does,” Norbert Tillmann of Premium said. He left open whether this means an overlap with Barcelona, a complete overlap with Berlin or the same time schedule as this season’s shows – a one-day overlap.