Ben Sherman ( will unveil its third US store, in the Desert Passage Mall at the Aladdin in Las Vegas, during the MAGIC show later this month. The 4,600-sq.-foot (427-sq.-meter) store will open with a grand-opening party on Tuesday, August 28.

“Ben Sherman’s forthcoming store in Desert Passage at the Aladdin, our third American retail installment, reflects a natural choice in the expansion of the brand in the USA,” said Paul McAdam, President of North America for the Ben Sherman Group, in a written statement. “We are very confident that presenting Ben Sherman's complete lifestyle offering in the vibrant retail environment developing in Las Vegas will deliver the same success the New York and Los Angeles stores are generating.”

The Vegas store will continue with the interior theme, “Mods in the Mansion,” as seen in the brand’s other standalone stores. However, one unique feature will be a central lounge area with a vaulted ceiling called The Gallery.

The store will sell the full range of Ben Sherman merchandise: menswear, womenswear, footwear, denim, tailored suits, neckwear, eyewear, leather goods and headwear.