In support of Nordoff-Robbins Music Therapy, Ben Sherman is collaborating with almost a hundred cult bands and musicians around the world, including Mando Diao, Razorlight, Kings of Leon and Pete Doherty, who have donated signed plectrums for a charity online auction. Beginning Sept. 28 and for a period of six weeks, fans can purchase these collector’s items on eBay. The plectrums are presented in a frame together with a picture of the band and a handwritten statement about where and when the plectrums were used. The campaign, promoted worldwide in 30 Ben Sherman stores, including the flagship stores in the UK, Germany, US, Australia, China, Hong Kong, Singapore and Japan, was inspired by Ben Sherman’s plectrum logo. “This campaign refers to our origins,” said Mark Maidment, Ben Sherman’s Creative Director. “Ben Sherman has its roots in the music scene, and now we are collaborating with musicians we love for a common social purpose. Nordoff-Robins does incredible things for people who suffer from neurologic diseases and we hope to support them the best we can.”

—Isabel Mühlbauer