The Antwerp and Brussels fashion fairs have united to become one: “Where the government has so far failed to bring Wallonia and Flanders together, the fashion world has succeeded with flying colours in uniting both parts of the country. A FAIR and Brussels Fashion Fair (BFF) are joining forces to create an international top-level fashion fair”, explained co-organisers Roger Elsten, Muriel Van Nieuwenhove and Dominique Jacques, in a statement. The new organisation also includes Kid´s Fashion, under the direction of Sophie Bastin.

The joining of A FAIR ( and BFF ( to become one represents a new milestone in the history of the Belgian fashion business. On Sunday 3 and Monday 4 February 2008, Antwerp Expo will serve as the setting for this new two-day fashion event which is specially tailored for fashion professionals. The theme of the fair is ”Hooray for Hollywood”.

Together, A FAIR and Brussels Fashion Fairs will take place at the Antwerp Expo, offering a variety of sophisticated brands from three different segments: new luxury, denim and sportswear, and the middle segment. Exhibitors will total 350, presenting 400 women´s, men´s and accessory collections for fall/winter 2008/09.

A FAIR/BFF is being held during A FASHION WEEK, the Antwerp fashion week that takes place between 27 January and 4 February 2008, and will commence with Kid’s Fashion Antwerp ( at The Waagnatie on January 27th and 28th 2008.