After a two-day presentation in Barcelona, Karl-Heinz Müller’s plans for the new Spanish spin-off of Bread & butter Berlin have become more concrete. The new, secondary show - part of B&B's new "Eurovision" approach – will be held in Barcelona July 8-10, two weeks before the huge Berlin edition of Bread & butter.

The Barcelona event already has 250 signed exhibitor contracts, including ones from big players such as G-Star, Lacoste, Meltin‘ Pot, Pepe, Replay, Rifle, Sixty, Tommy Hilfiger and Edwin. In the end, Müller expects at least 500 to 600 brands to take part in the Barcelona event, and his expectations are even higher for the Berlin Bread & butter Berlin show, which will take place July 22-24. "We might have a brand overlapping of about 60%," Müller said about the two shows.

The Bread & butter Barcelona show gives established jeanswear and streetwear labels a platform because of the early date. The rest of the exhibitors will be a mixture of superior and sports brands plus more sophisticated Spanish and South American labels.

Like the Berlin show, the Spanish version, which will take place in the monumental Fira de Barcelona fairground, will include sections for jeanswear, sport and street couture, men’s sport, a superior area and the Milk & Honey section for contemporary womenswear. Outside there is space for a luna park, art exhibtions and more exhibitors.

Müller also said that the spin-off show will not travel to other cities for future editions, as had been previously announced and envisioned. "For the next four seasons we will stay in Barcelona," he said. "The city fits very well in our concept and we can focus more on Southern Europe. We want to build a Berlin-Barcelona axis and make it a real Eurovision, specifically for urban and sophisticated fashion."

Concerning scheduling, Barcelona is meant to be the B&B kick-off and will take place before the Berlin show. However, next season that may change because Müller wants to avoid a conflict with Pitti Uomo, the menswear show in Florence, Italy, which traditionally takes place in mid January as well.

Although visitors at the preview presentation were very optimistic, few are sure about the number and quality of customers who will be visiting the Barcelona for Bread & butter, and exhibitors expect this to be their biggest challenge. Müller, however, expects a minimum of 15,000 guests from Spain and Latin/South America alone and more than 20,000 people in total.

One of the event’s highlights will be Bread & butter’s closing party. It will be held on big cruising boat on the way from Barcelona to Ibiza. About 1,000 people are invited to make reservations early enough to celebrate the end of the Spanish premiere event.